Eye Level Fashion

The name Uga, the fashion brand created four years ago by designer Lirone Elgrabli, 29, is derived from the name of the designer evil Mugatu in Ben Stiller film comedy about the fashion industry, Zoolander. In the catalog photos accompanying its latest summer collection, Elgrabli used only one model, but ultimately dropped her, too, and has shown fashion clothes colored illustrations combined with hairdos cutting fashion magazines and photos of cakes whipped cream as head accessories.